Straight answers to the questions this model raises.
01 / COST & CONTRACTS
Are your prices really public, or is there a hidden “it depends” step?
All six purchasable items are priced on /pricing/, ex-IVA, before you talk to anyone. What can vary is scope beyond the published inclusions — a very large catalogue on E-commerce SEO, for example — and that’s discussed openly, not hidden behind a quote wall.
What’s the minimum commitment?
Retainers run a 3-month minimum initial term, then roll monthly. 30 days’ written notice cancels after that — no indefinite lock-in.
Do you require a long-term contract?
No multi-year contracts. The longest fixed commitment on the site is the 3-month initial term on a retainer.
Can I pay for just the audit and stop there?
Yes — the SEO Audit & Roadmap is a complete, standalone deliverable. Nothing else is required.
What happens if I cancel a prepaid retainer plan?
Prepaying 3 months upfront (−5%) doesn’t change the 3-month minimum term, only when it’s charged — so cancelling inside the minimum term doesn’t refund months 1–3, the same as if you’d paid monthly. After the minimum term, any prepaid month you haven’t started yet is refunded pro-rata at the standard, undiscounted monthly rate; started months and delivered work are never refunded. And your EU 14-day withdrawal right always comes first, ahead of all of that. Full detail and a worked example are in our Refund Policy.
02 / WORKING REMOTELY WITH A LISBON TEAM
How does remote delivery actually work?
Kickoff and reporting happen on calls; day-to-day work runs from access to your analytics, Search Console and CMS. Being remote-delivered doesn’t mean less structured — the same four-phase process runs identically for every client.
Are you actually based in Lisbon, or is that a marketing line?
The office is real — R. António Nobre 17A, 1500-164 Lisboa — and it’s the literal argument behind the Local SEO service specifically.
Can you work with a team outside Portugal?
Yes — delivery covers Portugal, Iberia and the wider EU/UK, in English.
03 / TIMELINES & WHAT "RESULTS" MEANS
How fast will we see results?
It depends on the service and the competitiveness of the category — stated honestly per service page rather than as a single number. The Audit & Roadmap itself is delivered within 10 working days; ranking and citation movement takes longer and is reported monthly as it happens, not promised on a date.
Can you guarantee a #1 ranking?
No — and no honest agency can. Google’s ranking factors aren’t published or fixed. What’s guaranteed is the work itself: what’s done, when, and how it’s reported.
What if nothing moves after a few months?
That’s reported plainly in the monthly review, along with what we think is holding it back and what changes next.
04 / REPORTING
What’s actually in a monthly report?
What we measured, what moved, what didn’t yet, and what’s next — see the example layout on /results/.
Can I see a report before I buy anything?
Yes — an illustrative example report layout is published on /results/, clearly labelled as an example, not a real client’s numbers.
Who owns the deliverables — the content, the reports, the work?
You do. Content, roadmaps and reports are yours; there’s no dependency lock-in on the deliverables themselves.
05 / WHY A BOUTIQUE OVER A LARGE AGENCY
Why choose a boutique Lisbon agency over an international firm?
Pricing that doesn’t require an enterprise procurement process, a named process you can inspect before signing, and work that isn’t handed off to a junior team after the sale — the trade-off is scale, which we don’t claim to have.
Aren’t bigger agencies more credible?
Size isn’t the same as credibility. What’s verifiable here — public pricing, a published process, a published reporting method — is unusual even among larger local competitors, let alone guaranteed by size alone.
06 / AI-SEARCH SCEPTICISM
Is “AI SEO” just a buzzword?
It’s a real, measurable shift — AI assistants and AI Overviews increasingly answer questions before a click happens, and the mechanics of getting cited by a model differ from the mechanics of ranking a blue link. We treat it as a specific discipline, not a rebrand of content SEO.
Can you guarantee my content gets cited by ChatGPT or Google’s AI Overviews?
No — nobody can guarantee placement inside a third party’s proprietary model. What we can do is the structural, entity and technical work that measurably improves the odds, and report honestly on what’s changed.
Is this relevant to a small local business, or only big brands?
It depends on whether your customers are already asking AI assistants your category’s questions — increasingly common even for local categories. If you’re unsure, the Audit includes a baseline check of your current AI-citation presence.