01 / FOUNDATIONS — TECHNICAL SEO
Content and links can’t compound on a site that’s structurally holding them back.
A clean crawl budget, fixed Core Web Vitals, and structured data that’s actually correct — the plumbing everything else depends on.
02 / WHO THIS IS FOR
Who this is for
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Profile
Larger or older sites — often e-commerce or content-heavy — with years of accumulated technical debt.
Symptom
Slow pages, orphaned URLs, broken redirect chains, or a crawl budget wasted on parameters and duplicates nobody’s looked at in years.
Outcome
A crawl budget spent on the pages that matter, and Core Web Vitals that pass.
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Profile
Sites that recently migrated, replatformed or rebranded.
Symptom
Rankings dropped after launch and nobody can point to exactly why.
Outcome
Root-caused fixes, not guesswork — redirect mapping, indexation checks, schema verified against the new structure.
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Profile
Teams who’ve had “technical SEO” done before as a one-off checklist.
Symptom
A list of ticked boxes with no evidence anything measurably changed.
Outcome
Reporting shows the actual before/after crawl and Core Web Vitals data.
03 / WHAT'S INCLUDED
What's included
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Full-site crawl
Indexation status, crawl-budget waste, orphaned and duplicate pages
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Core Web Vitals fixes
LCP, INP, CLS scoped and implemented at the template level
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Site architecture and internal-linking corrections
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Structured data implementation
Schema implementation and validation across key templates
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Redirect and canonicalisation audit
Corrected where broken
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Before/after evidence
Crawl and Core Web Vitals evidence in the monthly report
04 / WHAT YOU GET REPORTED
What you get reported
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Core Web Vitals pass rate
Share of tracked URLs passing LCP/INP/CLS thresholds, tracked monthly.
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Crawl efficiency
Ratio of crawl budget spent on indexable, valuable URLs versus waste.
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Schema coverage
Share of key templates carrying valid, error-free structured data.
05 / HOW THIS SERVICE RUNS
How this service runs
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01
Audit
Full crawl against real crawl logs where available, not just a simulated bot pass — this is engineering diagnosis, not a checklist scan.
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02
Roadmap
Fixes ranked by what’s actually capping visibility versus cosmetic technical debt that doesn’t move anything.
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03
Build
Implemented at the template level so fixes scale across the whole site, not page by page.
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04
Report
Before/after crawl data and Core Web Vitals scores shown directly, not summarised as “technical work completed.”
Initial fixes typically land within the first month of a retainer; Core Web Vitals improvements are usually measurable within 4–6 weeks, depending on caching/CDN setup.
06 / PRICE FOR THIS SERVICE
Price for this service
Technical SEO is delivered inside Foundations (€890/month) and Growth (€1,750/month). Add to cart on either, or start with the Audit & Roadmap to scope the work first.
Retainer
Foundations
Keep the plumbing right, consistently.
- Monthly technical health checks and fixes
- On-page optimisation for priority pages
- Local SEO maintenance (Google Business Profile, local citations)
Retainer
Growth
Actively compete, not just maintain.
- Everything in Foundations' technical and on-page base
- Monthly content production (new pages and rewrites), scope agreed at kickoff
- Ongoing outreach for earned links
07 / SERVICE FAQ