We call it the Ladder, because that's what it is.
Four phases, the same four names on every engagement: Audit, Roadmap, Build, Report. What changes between services is the detail inside each phase — never the framework itself. No proprietary-sounding acronym, no invented “-OS” platform name — just the process, named plainly.
02 / THE FOUR PHASES, IN DEPTH
The four phases, in depth
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01
Audit
Find out, with evidence, exactly where the business stands today — technical, content, authority, AI-visibility. Every engagement starts here, whether it’s the standalone Audit & Roadmap package or the first month of a retainer.
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02
Roadmap
Decide what to fix first and why, ranked by effort vs. impact, written down. You see this document — it’s not kept internal.
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03
Build
Do the technical, content, link-earning and structural work itself, following the roadmap’s priority order, not whatever’s easiest to start with.
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04
Report
Show, in plain evidence, what moved, what didn’t yet, and what’s next. The same structure every month: what we measured, what changed, what’s still pending, what happens next.
03 / WEEK-BY-WEEK ONBOARDING
Week-by-week onboarding
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Week 1
Kickoff call; access requests (analytics, Search Console, CMS as needed); initial crawl begins.
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Week 2
Audit findings compiled; roadmap drafted and ranked by effort vs. impact.
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Week 3
Roadmap walkthrough call; build phase begins on the first-priority items.
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Week 4
First build items live; reporting baseline set for month-on-month tracking from here.
04 / WHAT YOU'RE RESPONSIBLE FOR
What you're responsible for
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Timely access
Analytics, Search Console, CMS or developer access where implementation needs it.
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Approvals
Content and technical changes are proposed for sign-off before publishing, not published silently.
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Content input
Product information, service detail, and any subject-matter knowledge we can’t infer from the site alone.
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A single point of contact
One person able to approve decisions keeps the roadmap moving at the pace it’s written for.
05 / TOOLING, HONESTLY
Tooling, honestly
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A crawler
For technical and indexation analysis.
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Rank-tracking software
For classic search positions and, where available, AI-answer presence.
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Server-log analysis
For real crawl-budget behaviour, where log access is available.
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Analytics review
Your existing GA4 or equivalent, for traffic and conversion context.
We don't claim vendor partnerships we don't have — these are categories of tooling used, not branded endorsements.
06 / RESPONSE & CADENCE
Response & cadence
1 business day
Response time commitment, Mon–Fri
1 report every month
Reporting cadence — delivered monthly
10 working days
Roadmap delivered after the audit