What we measure, and how we show it.
Not a case-study wall. This page shows exactly what a monthly report contains and how KPIs are defined — before you sign anything.
02 / WHAT WE MEASURE
What we measure
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Ranked keyword count
Number of target terms ranking in the top 20, tracked monthly.
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Organic traffic by page
Entrances to the specific pages worked on.
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Map-pack position
Rank in the local 3-pack, where Local SEO is in scope.
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Core Web Vitals pass rate
Share of tracked URLs passing LCP/INP/CLS thresholds.
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Indexation accuracy
Share of intended pages indexed correctly.
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Crawl-budget efficiency
Ratio of crawl budget spent on valuable URLs versus waste.
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AI-citation presence
Whether and how often the site is cited across tracked AI Overviews and assistant answers for core queries.
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Entity clarity score
How unambiguously the site’s core entity and offerings are structured for machine parsing.
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Classic-ranking control baseline
Classic rankings tracked in parallel, so citation changes can be read against a stable baseline.
03 / WHAT A REPORT CONTAINS
What a report contains
Every monthly report follows the same structure: what we measured, what moved, what didn't yet, and what's next — the same four ideas as the Ladder itself, applied to reporting.