01 / FOUNDATIONS — SEO AUDIT & STRATEGY
Find out what’s actually wrong before you spend another euro fixing what isn’t.
A written, prioritised roadmap — ranked by effort against impact — delivered in 10 working days, plus a call to walk through it. Priced and delivered as the first real deliverable, not a disposable “free audit” with a pitch attached.
02 / WHO THIS IS FOR
Who this is for
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Profile
Anyone about to commit a monthly budget to SEO for the first time, or the second time after a first agency didn’t work out.
Symptom
No clear, evidenced list of what’s actually holding the site back — just guesses, forum advice or a plugin’s red/amber/green score.
Outcome
A ranked list of what to fix first, why, and what it’s likely to move — in writing, before you sign anything ongoing.
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Profile
Marketing leads who inherited a site with years of undocumented changes.
Symptom
Nobody currently on the team can explain why the site is structured the way it is.
Outcome
A clear technical, content and authority baseline everyone can work from.
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Profile
Founders burned by a previous agency’s vague monthly PDF.
Symptom
Reports that said “progress is being made” without saying what changed.
Outcome
Evidence-based findings you can independently verify.
03 / WHAT'S INCLUDED
What's included
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Full technical crawl
Indexation, Core Web Vitals, crawl-budget waste, structured data gaps
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Content and keyword-mapping review
Assessed against real search demand
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Backlink-profile and authority baseline
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AI-answer visibility check
How often, if at all, the site is currently cited by AI Overviews and assistants for its core queries
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A written roadmap
Ranked by effort vs. impact, phased into a realistic build order
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A 60-minute walkthrough call
To go through the findings
04 / HOW THIS SERVICE RUNS
How this service runs
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01
Audit
Full technical, content, authority and AI-visibility crawl, run against your actual site and your actual competitors — not a generic checklist.
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02
Roadmap
Findings ranked by effort vs. impact and written down as a phased plan — this is the deliverable, not a teaser for one.
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03
Build
Not included in this package itself — the roadmap is designed to be handed to your own team, or picked up as a Foundations, Growth or Authority retainer.
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04
Report
The walkthrough call is the reporting moment here — findings explained in plain language, questions answered live.
Delivered within 10 working days of kickoff, including the walkthrough call.
05 / WHAT YOU GET REPORTED
What you get reported
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Indexation health
Share of key pages correctly indexed and crawlable, benchmarked at audit time.
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Core Web Vitals baseline
LCP, INP and CLS measured against Google’s thresholds, on real page templates.
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AI-citation baseline
Whether and how often the site currently appears as a cited source in AI Overviews and assistant answers for its core queries.
06 / PRICE FOR THIS SERVICE
Price for this service
SEO Audit & Roadmap — €1,200 one-off. Includes the full crawl, roadmap and walkthrough call above.
Audit
SEO Audit & Roadmap
Start here, no subscription.
- Full technical crawl: indexation, Core Web Vitals, crawl-budget waste, structured data
- Content and keyword-mapping review against real search demand
- Backlink and authority baseline against named competitors
07 / SERVICE FAQ