03 / FRONTIER — AI SEARCH OPTIMISATION
Classic SEO optimises to rank a blue link. It does not, by itself, improve your odds of being the source an AI assistant cites.
Content structure, entity clarity and technical changes that measurably improve the odds of citation inside AI-generated answers — reported honestly, including what nobody can guarantee.
How an AI answer actually gets formed
"No agency, including this one, can guarantee placement inside a third party's AI model. What we can do is the structural work that measurably improves the odds — and report on it honestly."
02 / WHO THIS IS FOR
Who this is for
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Profile
Businesses noticing branded and referral traffic softening as answer engines intercept queries.
Symptom
ChatGPT, Gemini, Perplexity or Google’s AI Overviews now answer category questions before a click ever reaches the site.
Outcome
Content and technical structure aimed specifically at being the cited, quoted or paraphrased source.
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Profile
Businesses that already have solid classic SEO.
Symptom
Good rankings on classic results, but no visibility inside AI-generated answers for the same queries.
Outcome
The same authority extended into how AI assistants form and cite their answers.
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Profile
Teams sceptical that “AI SEO” is mostly a rebrand of the same work.
Symptom
No agency has explained, specifically, what’s technically different about optimising for citation versus ranking.
Outcome
A stated, specific method — entity clarity, source structure, extractability — not a repackaged content-SEO pitch.
03 / WHAT'S INCLUDED
What's included
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Entity and topical-authority clarity work
Making it unambiguous what the business is and does, to a model as much as a person
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Content restructured for extractability
Direct answers, clear claims, source-attributable structure
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Technical changes supporting citation
Structured data, canonical authority signals, crawlability for AI crawlers
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A citation-tracking baseline
Current presence, or absence, in AI Overviews and major assistants for core queries
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Monthly citation-presence reporting
Alongside classic ranking data
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An explicit, stated limits section
What this work can influence and what no agency can guarantee
04 / WHAT YOU GET REPORTED
What you get reported
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AI-citation presence
Whether and how often the site is cited, quoted or linked as a source across tracked AI Overviews and assistant answers for core queries.
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Entity clarity score
An internal check of how unambiguously the site’s core entity and offerings are structured for machine parsing.
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Classic ranking baseline (control)
Classic search rankings for the same core queries, tracked in parallel so citation changes can be read against a stable classic baseline.
05 / HOW THIS SERVICE RUNS
How this service runs
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01
Audit
Baseline check of current citation presence across AI Overviews and major assistants for the business’s core queries — most sites have never measured this at all.
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02
Roadmap
Entity clarity and content-structure fixes prioritised by where the gap between classic ranking and AI-answer presence is widest.
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03
Build
Content restructured for extractability, entity signals clarified, technical crawlability for AI crawlers checked and corrected.
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04
Report
Citation presence reported month to month, honestly — including where it hasn’t moved yet, since third-party model behaviour is outside any agency’s control.
Structural and entity work typically deploys within the first 4 weeks of the sprint; citation-presence changes depend on when third-party AI models next update their retrieval and training data, which no agency controls or can schedule — stated as a genuine limit, not hedged into vague language.
06 / PRICE FOR THIS SERVICE
Price for this service
AI Visibility Sprint — €1,600 one-off, 6-week sprint. Also included on an ongoing basis inside Authority (€3,200/month).
Sprint
AI Visibility Sprint
Trial the flagship specialism without a retainer.
- Citation-presence baseline across AI Overviews and major assistants
- Entity-clarity and extractability work on priority pages
- Technical crawlability check for AI crawlers
Retainer
Authority
Full-stack, for competitive or multi-market ambitions.
- Everything in Growth
- Ongoing AI Search Optimisation — entity clarity, extractability, citation tracking
- International/multilingual technical work where relevant
07 / SERVICE FAQ