02 / GROWTH — E-COMMERCE SEO
Generic SEO advice doesn’t hold up at hundreds or thousands of SKUs.
Clean faceted-navigation indexation rules, category architecture that actually ranks, and feed/schema hygiene for shopping surfaces.
02 / WHO THIS IS FOR
Who this is for
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Profile
Online stores with a large or fast-growing catalogue.
Symptom
Faceted navigation (size, colour, price filters) generates thousands of near-duplicate URLs eating crawl budget, and product pages cannibalise each other.
Outcome
Clear indexation rules so crawl budget goes to pages that should rank.
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Profile
Stores where category pages are thin or auto-generated.
Symptom
Category pages don’t rank because they’re just a product grid with no real content addressing category-level intent.
Outcome
Category architecture built to serve both browsing customers and category-level search demand.
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Profile
Merchants running a product feed for Google Shopping or comparison engines.
Symptom
Feed and schema errors quietly suppress listings without an obvious error message.
Outcome
Feed and schema hygiene that keeps shopping surfaces populated correctly.
03 / WHAT'S INCLUDED
What's included
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Faceted-navigation audit
And indexation rule-set — what should index, what shouldn’t, and why
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Canonicalisation strategy
At catalogue scale
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Category-page architecture
And content briefs addressing category-level search intent
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Product-page template optimisation
Titles, schema, internal linking
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Product feed and structured-data hygiene
For shopping surfaces
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Crawl-budget monitoring
As the catalogue grows or changes
04 / WHAT YOU GET REPORTED
What you get reported
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Indexation accuracy
Share of intended pages indexed versus unintended facet/parameter duplicates indexed.
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Category-page organic performance
Traffic and rankings for category-level search terms.
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Feed error rate
Count of product feed and schema errors suppressing listings.
05 / HOW THIS SERVICE RUNS
How this service runs
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01
Audit
Crawl and log analysis specifically at catalogue scale — where facets, parameters and pagination are actually spending crawl budget.
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02
Roadmap
Indexation and canonicalisation rules defined at the template and facet-type level, so the fix scales with the catalogue.
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03
Build
Rules implemented in the platform’s faceted-navigation and canonical logic; category pages rebuilt or briefed for real search intent.
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04
Report
Indexation, crawl-budget efficiency and category/product organic performance tracked separately, since they behave differently at this scale.
Rule changes typically deploy within the first 4–6 weeks; re-crawling and re-indexation of a large catalogue can take longer than a small site’s, and that lag is stated plainly rather than glossed over.
06 / PRICE FOR THIS SERVICE
Price for this service
E-commerce SEO is delivered inside Growth (€1,750/month) and Authority (€3,200/month). Add to cart on either.
Retainer
Growth
Actively compete, not just maintain.
- Everything in Foundations' technical and on-page base
- Monthly content production (new pages and rewrites), scope agreed at kickoff
- Ongoing outreach for earned links
Retainer
Authority
Full-stack, for competitive or multi-market ambitions.
- Everything in Growth
- Ongoing AI Search Optimisation — entity clarity, extractability, citation tracking
- International/multilingual technical work where relevant
07 / SERVICE FAQ