01 / FOUNDATIONS — ON-PAGE & CONTENT SEO
A structurally sound site that still doesn’t rank on the terms that matter.
A keyword-to-page map and rewritten or new pages targeting demand that actually exists — matched to what a searcher, human or AI, needs from that page.
02 / WHO THIS IS FOR
Who this is for
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Profile
Businesses whose site is technically fine but whose pages were written around internal jargon or guessed keywords.
Symptom
Traffic exists but doesn’t convert, or ranks for terms nobody searches.
Outcome
Pages mapped to real search demand and real buying intent.
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Profile
Teams publishing content without a documented targeting logic.
Symptom
New pages get added ad hoc, sometimes competing with each other for the same term.
Outcome
A visible keyword-to-page map so nobody duplicates effort.
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Profile
Businesses noticing AI assistants answering their category questions without citing them.
Symptom
Content exists but isn’t structured clearly enough to be quoted or paraphrased.
Outcome
Pages restructured for entity and intent clarity, helping both classic ranking and citation odds.
03 / WHAT'S INCLUDED
What's included
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Keyword and search-intent research
Mapped to real demand, not assumptions
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A keyword-to-page map
Handed over as a visible artefact — the logic, not a black box
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Rewrites of underperforming existing pages
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New page briefs and copy
For identified content gaps
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On-page optimisation
Titles, headings, internal linking, entity clarity
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A content-governance note
So future pages don’t duplicate existing targeting
04 / HOW THIS SERVICE RUNS
How this service runs
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01
Audit
Existing content reviewed against real search demand and current rankings — what’s working, what’s cannibalising itself, what’s missing entirely.
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02
Roadmap
The keyword-to-page map is built and prioritised — which pages get rewritten first, which gaps get new pages first.
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03
Build
Pages rewritten or written new, each targeting one clear intent, structured for both a human reader and a machine parser.
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04
Report
Rankings, organic traffic and — where relevant — AI-citation presence tracked against the specific pages touched, not the site in aggregate.
First rewritten pages typically live within 3–4 weeks of kickoff; ranking movement on competitive terms is usually visible from month two, reported honestly month to month rather than promised on a fixed date.
05 / WHAT YOU GET REPORTED
What you get reported
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Ranked keyword count
Number of mapped target terms ranking in the top 20, tracked monthly.
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Organic entrances by page
Traffic to the specific pages rewritten or created.
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Cannibalisation resolved
Count of previously overlapping pages now targeting distinct, non-competing intents.
06 / PRICE FOR THIS SERVICE
Price for this service
On-Page & Content SEO is delivered inside Foundations (€890/month) and Growth (€1,750/month). Add to cart on either.
Retainer
Foundations
Keep the plumbing right, consistently.
- Monthly technical health checks and fixes
- On-page optimisation for priority pages
- Local SEO maintenance (Google Business Profile, local citations)
Retainer
Growth
Actively compete, not just maintain.
- Everything in Foundations' technical and on-page base
- Monthly content production (new pages and rewrites), scope agreed at kickoff
- Ongoing outreach for earned links
07 / SERVICE FAQ